Web Survey Bibliography
Relevance: Mobile research is largely discussed, but a lot of mobile approaches are asking questions in established forms - but on a smaller screen. A new approach of data collection integrating the measurement via a mobile device’s gyroscope is used to answer market research question with physical movements of the device.
Methods: A research team from HTW/HWR Berlin integrated the new approach of answering market research questionnaires on a mobile device using the gyroscope. Integrating this technology into a market research questionnaire gives the respondent the opportunity to literally „move“ the answer on a defined graphical scale. We call it “GyroScale”.
In a study with 662 respondents the GyroScale was integrated for the examination of the possible effects on data collection. An identical questionnaire with different graphical and gyroscaling support was used in the context of an Analytic Hierarchy Process (AHP).
The study made available three technologically different approaches of scaling which were integrated. Each group was confronted with the same Saaty scale in different technical appearances:
1. Classical representation of the scale on a desktop or laptop with an Ajax Slider
2. Representation on a Smartphone (iPhone and Android)
3. Representation on Tablet devices (iPad, Galaxy Tablet etc.)
Examined variables were:
- The overall result in comparison of the three different categories of devices
- Response Rate / Drop-Out
- Time needed to complete the interview (duration)
- Consistency of the answers (computation with Saaty algorithm).
Results: The results show no difference in the answering patterns created with the GyroScale. The Gyroscale seems to be as reliable as a standard slider and could therefore be integrated in the world of market research.
Added Value: Still thousands of on-line studies are conducted without taking into account the respondent’s time and effort to fill out a questionnaire. The GyroScale seems to be an interesting way to entertain the respondent while being interviewed. The presentation will point out the technical and methodical challenges while interviewing with the GyroScale.
Web survey bibliography (361)
- Interviewer effects on onliner and offliner participation in the German Internet Panel; 2017; Herzing, J. M. E.; Blom, A. G.; Meuleman, B.
- Comparing the same Questionnaire between five Online Panels: A Study of the Effect of Recruitment Strategy...; 2017; Schnell, R.; Panreck, L.
- Push2web or less is more? Experimental evidence from a mixed-mode population survey at the community...; 2017; Neumann, R.; Haeder, M.; Brust, O.; Dittrich, E.; von Hermanni, H.
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Comparison of response patterns in different survey designs: a longitudinal panel with mixed-mode and...; 2017; Ruebsamen, N.; Akmatov, M. K.; Castell, S.; Karch, A.; Mikolajczyk, R. T.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Kognitives Pretesting; 2017; Neuert, C.
- Grundzüge des Datenschutzrechts und aktuelle Datenschutzprobleme in der Markt- und Sozialforschung; 2017; Schweizer, A.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Device Effects - How different screen sizes affect answers in online surveys; 2016; Fisher, B.; Bernet, F.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Analyzing Cognitive Burden of Survey Questions with Paradata: A Web Survey Experiment; 2016; Hoehne, J. K.; Schlosser, S.; Krebs, D.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Does Changing Monetary Incentive Schemes in Panel Studies Affect Cooperation? A Quasi-experiment on...; 2016; Schaurer, I.; Bosnjak, M.
- Using Cash Incentives to Help Recruitment in a Probability Based Web Panel: The Effects on Sign Up Rates...; 2016; Krieger, U.
- The Mobile Web Only Population: Socio-demographic Characteristics and Potential Bias ; 2016; Fuchs, M.; Metzler, A.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- Web Surveys Versus Other Survey Modes: An Updated Meta-analysis Comparing Response Rates ; 2016; Wengrzik, J.; Bosnjak, M.; Lozar Manfreda, K.
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Privacy Concerns in Responses to Sensitive Questions. A Survey Experiment on the Influence of Numeric...; 2016; Bader, F., Bauer, J., Kroher, M., Riordan, P.
- Ballpoint Pens as Incentives with Mail Questionnaires – Results of a Survey Experiment; 2016; Heise, M.
- Does survey mode matter for studying electoral behaviour? Evidence from the 2009 German Longitudinal...; 2016; Bytzek, E.; Bieber, I. E.
- Forecasting proportional representation elections from non-representative expectation surveys; 2016; Graefe, A.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Will They Stay or Will They Go? Personality Predictors of Dropout in Online Study; 2016; Nestler, S.; Thielsch, M.; Vasilev, E.; Back, M.
- Respondent Conditioning in Online Panel Surveys: Results of Two Field Experiments; 2016; Struminskaya, B.
- A Privacy-Friendly Method to Reward Participants of Online-Surveys; 2015; Herfert, M.; Lange, B.; Selzer, A.; Waldmann, U.
- The impact of frequency rating scale formats on the measurement of latent variables in web surveys -...; 2015; Menold, N.; Kemper, C. J.
- Investigating response order effects in web surveys using eye tracking; 2015; Karem Hoehne, J.; Lenzner, T.
- Implementation of the forced answering option within online surveys: Do higher item response rates come...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- Translating Answers to Open-ended Survey Questions in Cross-cultural Research: A Case Study on the Interplay...; 2015; Behr, D.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Are they willing to use the web? First results of a possible switch from PAPI to CAPI/CAWI in an establishment...; 2015; Ellguth, P.; Kohaut, S.
- Measuring Political Knowledge in Web-Based Surveys: An Experimental Validation of Visual Versus Verbal...; 2015; Munzert, S.; Selb, P.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- Mode System Effects in an Online Panel Study: Comparing a Probability-based Online Panel with two Face...; 2015; Struminskaya, B.; De Leeuw, E. D.; Kaczmirek, L.
- Higher response rates at the expense of validity? Consequences of the implementation of the ‘forced...; 2015; Decieux, J. P.; Mergener, A.; Neufang, K.; Sischka, P.
- A quasi-experiment on effects of prepaid versus promised incentives on participation in a probability...; 2015; Schaurer, I.; Bosnjak, M.
- Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers: An Experimental...; 2015; van Veen, F.; Goeritz, A.; Sattler, S.
- Recruiting Respondents for a Mobile Phone Panel: The Impact of Recruitment Question Wording on Cooperation...; 2015; Busse, B.; Fuchs, M.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey ; 2015; Zuell, C.; Menold, N.; Koerber, S.